About Twist

"Collaboration draws the best results."
Motto and Mission Statement of Cynthia Everhart

Twist Communications, LLC is an integrated marketing solutions firm that provides marketing communication assistance from concept to completion or from any step there in.  We are committed to helping our clients communicate better with their customers and potential customers.  Focusing on the specific objectives at hand, we serve as a seamless extension of our clients' staff without the added expense of benefits and overhead. 
 
Cynthia Jansen Everhart is the owner and Marketing Strategist of Twist Communications, LLC. Her 15+ years of sales, marketing and management experience provides a solid foundation for strategizing effective plans to meet her client’s objectives. Working with a network of photographers, videographers, illustrators, copywriters, designers, developers, and programmers with various skills sets, her primary focus is researching, producing and implementing successful marketing communications solutions that fit the needs and budgets of her clients and make a positive impact to their bottom line.. Based on a specific project, Cynthia develops a strategy and action plan. She then assembles a team from her pool of sub-contractors with skill sets to meet the project criteria and manages the client relationship and project from start to finish.

Cynthia has extensive experience working in convergence sales/marketing and project management specifically relating to web development, marketing promotions, brand development and multi-media campaigns. She has developed the strategy and implemented campaigns for businesses large and small that include a mix of traditional advertising, direct mail, billboards, trade shows, presentation packages, E-Newsletters, web development and marketing promotions. She has much experience working with full production teams to develop and implement complex projects and adhering to the budgets and deadlines at hand. Direct experience includes being on the start up and management teams of Madison.com, Channel3000.com and TheMilwaukeechannel.com, and working for clients such as Coldwell Banker Success Realty, Heartland Credit Union, hillcraft, Isthmus Engineering & Manufacturing and Energy Tech Solutions, LLC.

Memberships and Affiliations

• Board of Directors, President, AAF Madison (formally Madison Advertising Federation), 2001-Present
• Board of Directors, INsider Magazine
• Former Ambassador and Past President, Greater Madison Chamber of Commerce 1998-2006
• Former Loaned Executive and Account Executive, United Way of Dane County 2003
• Member, Monona Chamber of Commerce
• Member, Business Network International (BNI)
• Member, Greater Madison Chamber of Commerce